Partner program

Partner with a neutral, independent MMP

AppVero measures app campaigns without selling media. Our integration docs are public, and every fraud decision carries a reason code your team can check.

Apply to partner Integration guide
AppVero partner postback editor with an install postback URL template, highlighted macros and a sample preview.

Who it’s for

  • Ad networks

    Send clicks and impressions through AppVero tracking links and receive install and event postbacks with the macros you need.

    • Click & impression links
    • Install and event postbacks
    • Public fraud reason codes

  • Agencies

    Run campaigns for app clients with neutral measurement, reports in their timezone and raw data in their own warehouse.

    • Owned and paid media in one view
    • Read-only API keys for reporting
    • Raw data your clients own

  • Technology partners

    Connect CDPs, BI tools, messaging and email platforms through webhooks, exports, the reporting API and S2S events.

    • Signed real-time webhooks
    • Hourly Parquet exports
    • S2S events API
Why partner with AppVero

Measurement you can audit, from a company that isn’t selling ads

  • Neutral by design

    AppVero doesn’t sell media or run campaigns, so it doesn’t compete with you for budget.

  • Public documentation

    Tracking links, click-time parameters, postback macros and fraud codes are documented in the open.

  • Explainable decisions

    Every rejected or flagged install carries a stable, public reason code — no black box.

  • Postbacks that arrive

    Retried with exponential backoff for up to 24 hours on errors and timeouts, with per-partner rate limits.

  • Built for real journeys

    Chat-app and in-app-browser links handled, localised link pages, and reporting in any of 30+ currencies.

  • Reconcilable data

    Advertisers get raw rows with your click IDs, so discrepancies can be investigated row by row.

How integration works

Three steps from first click to first postback

The full reference — parameters, macros, event mapping and a testing checklist — is in the integration guide.

  1. 1

    Agree a media source ID

    We agree an ID for your network — for example examplenet_int. It identifies your traffic in links, reports, postbacks and raw data.

    media_sourceText
    examplenet_int
  2. 2

    Send clicks through AppVero links

    Advertisers place an AppVero tracking link in your platform, filled with your macros: your click ID, and GAID / IDFA where the user allows it. Impression links work the same way for view-through.

    Click tracking linkText
    https://northwind.appvero.link/c/app_7f3k9q2m?media_source=examplenet_int
  &campaign={campaign_name}&adset={adset_name}&ad={ad_name}&site_id={publisher_id}
  &click_id={your_click_id}&gaid={gaid}&idfa={idfa}
  3. 3

    Receive postbacks

    Advertisers add your install and event postback templates, map their events to your names, run the testing checklist — and go live.

    Install postback templateText
    https://postback.network.example/install?click_id={partner_click_id}
  &gaid={gaid}&idfa={idfa}&platform={platform}&country={country}&ts={install_ts_s}
Apply

Apply to partner

Tell us about your network, agency or product. We’ll come back with next steps and a test plan.

  1. 1

    We review your application and reply from [email protected].

  2. 2

    We agree your media source ID and the macros you need.

  3. 3

    We test clicks, installs and postbacks together before launch.

Fields marked with an asterisk are required.

Partner type

What would you like to integrate? optional

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Partner FAQ

Before you integrate

More detail in the integration guide.

Is there a certification programme?

Not today. Integration is documented publicly and we work with each partner directly to test it end to end.

Which networks can advertisers send postbacks to?

Any network that accepts server-to-server URL postbacks. Advertisers add the partner’s install and event URL templates in AppVero, with macros such as {partner_click_id}, {gaid} and {revenue}.

Do you support view-through attribution?

Yes, through impression links (/i/). Clicks always beat impressions, and the view window defaults to 24 hours per app.

How are iOS installs without ATT consent handled?

Paid-media installs without consent are marked restricted and measured in aggregate through SKAdNetwork and AdAttributionKit. They are not attributed to a click and do not trigger install postbacks.